Cases

PR – DIANA ORVING x SILHOUETTE – S/S 2017

 SCOPE

To show Silhouettes flexible system as well as the possibilities to create unique and personally designed eyewear.

IDEA

We initiated a collaboration with Swedish designer and artist Diana Orving who designed a series of eyewear inspired by her S/S 2017 collection on basis of Silhouettes unique and flexible system.

OUTCOME

The collaboration was presented to over 300 Swedish and international guests at Diana Orvings S/S 2017 show during Fashion Week in Stockholm at Moderna Museet in cooperation with the dance company Stockholm 59 ° North and choreographer Alexander Ekman. The show got standing ovations and comments like: ”the most beautiful ever made during any fashion week”. The collaboration is also presented during an exclusive press event where Dian Orving talks about the idea and concept behind the collection. Both events generated press in both print and online media and parts of the collection was product placed on selected ambassadors to further spread the news.

 

PR & FASHION SHOW – SWEDISH SCHOOL OF TEXTILES – S/S 2017

SCOPE

To do PR and the seating for the Swedish School of Textiles 2016 graduates show during Fashion Week in Stockholm S/S 2017.

IDEA

Our idea and mission was to let the graduates open the week with their spectacular show under the theme Future Talents to further position the school as one of the best and most interesting.

OUTCOME

The show opened the week with over 400 guests; both local and international press, Swedish politicians, TV teams, artists and influencers in the audience. The show caught the interest of important Swedish business media, who wrote a big article featuring the school, as well as international press like Vogue.com, whose feature of the collections got international star Rihannas attention and she requested designs to wear during Paris Fashion Week. The entire mission penetrated both international and Swedish print and online media as well as TV and radio and it all generated over 1 975 000 € in PR values and reached over 21 317 000(!) readers, viewers and listeners worldwide.

 

PR & EVENT – SYSTER P – A/W 2016

SCOPE

To present the concept and the founders of jewellery brand Syster P as well as the new collection for A/W 2016.

IDEA

We wanted to invite editors and stylists to get to know the founders of Syster P and to present the concept and the new A/W 2016 collection in order to build a deeper and more personal relation between the press and the brand by inviting them to a personal and inspiring press breakfast.

OUTCOME

The press breakfast at the photo gallery in central Stockholm we arranged for Syster P was a success with a satisfied and happy crowd of attending press and a 95 % hit rate of the guest list. The invitees stayed for a long time eating, mingling and socializing with each other and got to know the founders of Syster P, Emma and Annikk, which was our main goal of the event. It all resulted in coverage in social media as well as an increased pressure on our showroom and the lend outs.